lofficiel logo.webp__PID:e3beb1f5-9d8e-4734-a602-3fd8088b7d52

FASHION

Minimalist timepieces for the conscious consumer

In its bid for stylish sustainability, the Filipino-founded
watch brand dives deep into the detail.

ARTICLE MAIN IMAGE  1440x764 (1).webp__PID:2d5f3d8d-e3be-41f5-9d8e-7734e6023fd8

IFthere’s one thing consumers are particular about in their fashion choices, it’s the ideals of the brands they choose to patronize. Shoppers today don’t just consider the design or features of a product, they want to buy from brands that ultimately contribute to the greater good—brands that they can personally advocate for.

If a brand has ideals and values that aren’t aligned with theirs, then these conscious consumers are likely to purchase from other brands. This is one of the main reasons why more light has been shed on certain issues in the fashion industry, such as providing fair wages, following ethical practices, and becoming more eco-conscious.

And while other brands may not fully grasp the importance of this yet, one fashion brand that puts emphasis on evolving with today’s consumer concerns is LEUPP.

Combining elegance and minimalism

Developed in 2018 by designer and entrepreneur Riane Garfin, LEUPP is a Filipino brand that focuses on making simple, clean, and contemporary timepieces. The brand's name is a play on the word “loop,” which alludes to the cycles of repetition found in watches. This also ties in with how the brand positions itself—as purveyors of time machines.

LEUPP is the perfect choice for the minimalist consumer, especially for one that seeks modest elegance in the pieces they wear.

“Our main aesthetic is inspired by the Japanese principle of Kanso, which puts emphasis on simplicity when it comes to design choices,” said Riane. “This involves shaving off visual clutter and focusing on the historic, basic functions of a wristwatch.”

Each of the brand’s watches goes through design iterations that are cut and molded specific to the founders’ design and vision. The end result is a unique piece, dubbed as the "LEUPP look:" an elevated design created with a flattering and genderless silhouette.

1.webp__PID:35482d5f-3d8d-43be-b1f5-9d8e7734e602

Ozuru Design Sketch by LEUPP

feature image 1of 1  670x751.webp__PID:3d8de3be-b1f5-4d8e-b734-e6023fd8088b
Feature image 1of 2 470x751.webp__PID:8de3beb1-f59d-4e77-b4e6-023fd8088b7d

Ozuru in Dune by LEUPP

To highlight the intricacy of each watch, LEUPP also places its brand’s logo on the back case and buckle, placing less focus on the label and leaving more room for appreciating the watch’s design.

Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune

Ozuru Dune

$20.00

Committed to sustainability

LEUPP’s attention to detail doesn’t stop on the face of each watch – they also innovate to create high-quality and animal friendly straps. This is in line with the brand’s commitment to leaving the smallest ecological footprint possible. Since its inception, the brand has remained firm on its stance that leather is not just a by-product, but an act of cruelty. By making vegan products available, LEUPP hopes to show everyone that there is a kinder option to leatherlike materials.

2.webp__PID:482d5f3d-8de3-4eb1-b59d-8e7734e6023f

LEUPP has two types of straps available: one made from PVC-free PU leather, and a newer version made from piña leather. Both are breathable, durable, and wraps snugly around the wrist. The company also follows eco-responsible packaging practices, such as using water-based glue and inks, reducing their paper and plastic usage, and foregoing mini printed brochures to favor a user manual that can be accessed digitally.

Piña Black/ Gold, 20mm
Piña Black/ Gold, 20mm
Piña Black/ Gold, 20mm
Piña Black/ Gold, 20mm

Piña Black/ Gold, 20mm

$8.00
Piña Black/ RoseGold, 16mm
Piña Black/ RoseGold, 16mm
Piña Black/ RoseGold, 16mm
Piña Black/ RoseGold, 16mm

Piña Black/ RoseGold, 16mm

$8.00
Piña Sage/ Gold, 16mm
Piña Sage/ Gold, 16mm
Piña Sage/ Gold, 16mm
Piña Sage/ Gold, 16mm

Piña Sage/ Gold, 16mm

$8.00
Piña Canary/ Black, 16mm
Piña Canary/ Black, 16mm
Piña Canary/ Black, 16mm
Piña Canary/ Black, 16mm

Piña Canary/ Black, 16mm

$8.00

“We are always making something for the conscious fashionista, driven by our promise and values: simple, clean and cruelty-free timepieces at fair prices. ⁠Our goal is to continually do and choose better, and we make timepieces for those who share these values. We believe that ethics combined with aesthetics is the future of sustainable fashion, and a better world.” shared Riane.

Made with purpose

At its very core, LEUPP is more than just a store for timepieces – it’s a brand driven by purpose. A lot of thought goes into the creation of each watch, and that stems from Leupp’s desire to provide high-quality watches for Filipinos and everyone else around the world.

ARTICLE MAIN IMAGE  1440x764 (1146 x 764 px).webp__PID:5f3d8de3-beb1-459d-8e77-34e6023fd808

“The impetus to create something that others will love is one of the main inspirations behind LEUPP. I wanted to make something with care for design and elegance – sophisticated products that are still accessible to all. In a way, I find that this is also how I can form connections with other people,” said Riane.

Use Code: 100SPECIAL

Enjoy ₱100 OFF when you shop today.

SHOP NOW

Ultimately, LEUPP is a brand that balances simplicity, design, sustainability, and purpose. The brand taps into what’s important to today’s consumers: the quality of a piece and how it is made. And among brands that put emphasis solely on flashy designs or exclusivity, LEUPP stands out with its commitment to quality and sustainability.

By elevating timepieces into something more personal, and something that helps conscious consumers further their advocacy, LEUPP shows the world that a more sustainable fashion industry is within reach.

To check out LEUPP’S offerings, you may visit their official website, or go to their Lazada and Zalora stores!

This is an excerpt from L'Officiel Ph. View the full article.

You might like these

Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster
Etsu Oyster

Etsu Oyster

$29.00
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight
Kubo Midnight

Kubo Midnight

$21.00
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold
Etsu Black/RoseGold

Etsu Black/RoseGold

$31.00
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black
Jin Saddle/Black

Jin Saddle/Black

$29.00
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold
Umi RoseGold

Umi RoseGold

$36.00
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black
Kaoru Black

Kaoru Black

$34.00
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold
Aki Blue/RoseGold

Aki Blue/RoseGold

$27.00
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan
Kaoru Navy/Tan

Kaoru Navy/Tan

$34.00
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt
Etsu RoseGold/Cobalt

Etsu RoseGold/Cobalt

$31.00
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne
Kaoru 36 Champagne

Kaoru 36 Champagne

$42.00
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut
Ikeda Walnut

Ikeda Walnut

$19.00
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set
Metal & Tan | Ito Gift Set

Metal & Tan | Ito Gift Set

$47.00
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold
Umi Gold

Umi Gold

$36.00
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold
Umi Black/RoseGold

Umi Black/RoseGold

$34.00
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral
Aki Coral

Aki Coral

$27.00
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan
Ito Tan

Ito Tan

$29.00
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt
Jin Amber/Cobalt

Jin Amber/Cobalt

$29.00
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold
Ryu Walnut/RoseGold

Ryu Walnut/RoseGold

$19.00
LEUPP Digital Gift Card
LEUPP Digital Gift Card

LEUPP Digital Gift Card

$18.80
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black
Ozuru Black

Ozuru Black

$31.00
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver
Ozuru Silver

Ozuru Silver

$31.00
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black
Ryu All Black

Ryu All Black

$19.00
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan
Kubo Black/Tan

Kubo Black/Tan

$21.00
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber
Kubo Umber

Kubo Umber

$21.00
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan
Etsu Pecan

Etsu Pecan

$19.00
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune
Ozuru Dune

Ozuru Dune

$20.00
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black
Aki Black

Aki Black

$17.00
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold
Ryu Black/Gold

Ryu Black/Gold

$19.00
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut
Kaoru Walnut

Kaoru Walnut

$34.00
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black
Ito Black

Ito Black

$19.00
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black
Ikeda Black

Ikeda Black

$19.00
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set
Saddle & Black | Jin Gift Set

Saddle & Black | Jin Gift Set

$36.00